Your business goals are like the destination you want your company to get to and a fundamental part of your strategy. In this video tutorial, digital and social media strategist Martin Waxman discusses key considerations that help shape your social media goals and why it’s important to tie them to business outcomes.
- [Voiceover] Whether you're a small bakery…that wants to let clients know it can create…any type of cake,…or a retailer set to expand across the country,…every business has goals.…For some, they're lofty bags,…as in big hairy audacious goals,…others take a more conservative approach.…Whatever you do, goals are like the destination…to the great things you want your business to do,…and they're a fundamental part…of setting a business strategy.…
Then, once you develop your goals…you need to establish a process to measure…whether or not you're achieving them.…Let's say our friends at Topsy Turvy…want to showcase their expertise by sharing…some of their pro baking tips with customers…to keep Topsy Turvy top of mind.…One way to do that is to encourage clients and prospects…to sign up for a newsletter that could, for example,…present case studies of how you're achieving results…for clients by creating the best cakes in the world,…but is that social media goal?…Are social media goals different…from general marketing goals?…
- List five examples of an organization’s content.
- Identify SEO strategies that will increase traffic to your website.
- Name the major platforms in social media.
- Predict the best social media strategy for a small business based on customer behavior.
- Prepare a social media plan using strategic considerations and measurable objectives.
- Define three tips for using social media to establish a solid customer relationship.
- Analyze data gathered through social media to perform A/B tests.