Explore strategies for sharing administrative rights with others to manage your page and look at the characteristics of each role.
- [Instructor] Running a successful Facebook business page is important for establishing the credibility and brand of your business, but it can take up a lot of your time. Giving others in your company management rights allows you to delegate some of the workload. This is something we recommend for even very small businesses. One of the top benefits of adding page managers is being able to save time by delegating. Adding more page managers also helps reduce the likelihood of getting locked out of your Facebook page.
It does happen, say, if there's turnover at your company or if you can't retrieve your login information for any reason. Adding additional page admins is a smart way to protect your reputation in the event that your Facebook page ever gets in the hands of someone who wants to intentionally harm your company's image. You can add more page administrators by going to your page settings and selecting page roles. This is where you can assign a new page role. It's also the place where you can remove admins or change their role.
Keep in mind that every page manager needs to have their own Facebook profile tied to a legitimate email address. Type in the name of the person you want to add or the email address they use for Facebook and assign them to a role. If you're not Facebook friends with the person you're adding they'll receive a notification and an email that they'll have to accept before they can start helping to manage your page. If you're nervous about giving someone the ability to manage your business page, don't worry.
Facebook gives you a lot of options with different levels of permission. Admins can do everything you can do. They have full blown permissions to manage all of the settings, add more admins, create and delete content, send messages, ban people, run ads, and a lot more. This is a lot of authority, so if you want to take it down one notch and give someone all of those permissions except for managing page roles and settings, then consider giving them an editor role.
Now, the moderator role might be a good fit if you have employees who are responsible for customer service. This role would allow them to send direct messages and reply to comments, but not to actually create or delete content on your page. Running ads might be a big part of managing you Facebook page and people you give the role of advertiser can only deal with creating ads and promotions and they can also view analytics. Speaking of analytics, an analyst is a good role for people you only want to view insights.
This is helpful when you're working with a consultant or an agency that will be giving you recommendations for you page, but you don't want to give them access to be able to do anything on your page. By the way, as the creator of the page, you're automatically given the administrator role. As your Facebook page grows in popularity, giving roles to other employees will ultimately save you time and give you a more efficient workflow. Your team can focus on tasks associated with their role and you'll have the support you need to run a successful Facebook page.
- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.