Interest targeting is really where Facebook advertising stands out. Facebook collects data on its users based on information they have added to their timeline, the topics related to pages they like, keywords in their status updates, apps they use, and any ads they've previously clicked. Facebook then assigns these users to groups of high-level interests, and you'll use those interests to target people most likely to click your advertisement. Social Media Strategist, Megan Adams shows you how you can use interest targeting in your business to find engaged customers who will be excited about your brand.
- [Voiceover] Interest targeting is really where…Facebook advertising stands out.…Facebook collects data on its users…based on information they've added to their timeline,…the topics related to pages they like,…keywords in their status updates,…apps they use, and any ads they've previously clicked.…Facebook then assigns these users to groups…of high level interests, and you'll use…those interests to target people…most likely to click your ad.…Now, we're still in the ads create tool,…and we just finished configuring the first section.…
Next up, we're in the detail targeting box.…I'm gonna select Browse, and here you see the interests.…A quick reminder, to launch the ads create tool,…I selected Create Ads from the drop-down…in the upper right-hand corner of my Facebook page.…You can also get here by visiting the link on your screen.…In the interests section is where we'll be…indicating the interests we wish to target,…so to search for an interest, you'll type…a word or phrase into the field,…and you'll get a list of relevant options.…
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Understanding Facebook ad types
- Setting up an advertising account with Facebook
- Identifying and targeting your primary audience
- Choosing a budget
- Writing Facebook ads
- Boosting page posts
- Creating and scheduling reports
- Improving ad performance
- Understanding Facebook's ad policies
Skill Level Intermediate
Q: This course was updated on 07/19/2017. What changed?
A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.