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Refine your audience with interest targeting

Refine your audience with interest targeting: Facebook Marketing: Advertising
Refine your audience with interest targeting: Facebook Marketing: Advertising

Interest targeting is really where Facebook advertising stands out. Facebook collects data on its users based on information they have added to their timeline, the topics related to pages they like, keywords in their status updates, apps they use, and any ads they've previously clicked. Facebook then assigns these users to groups of high-level interests, and you'll use those interests to target people most likely to click your advertisement. Social Media Strategist, Megan Adams shows you how you can use interest targeting in your business to find engaged customers who will be excited about your brand.

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Skill Level Intermediate
1h 35m
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Q: This course was updated on 07/19/2017. What changed?

A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.

Skills covered in this course
Social Media Advertising Advertising Marketing Facebook

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