Skip navigation

Refine your audience with behavior targeting

Refine your audience with behavior targeting: Facebook Advertising Fundamentals
Refine your audience with behavior targeting: Facebook Advertising Fundamentals

Behaviors are activities that people do either on or off of Facebook. These can be anything from ordering a magazine subscription to spending an above average amount online. Behaviors are constructed from someone's activity as they browse the internet, along with their offline activity and that offline activity data might also include demographics, purchasing behaviors, and life events. Social Media Strategist, Megan Adams shows you how you can use behavior targeting on Facebook to target customers that have taken specific actions online and offline and how to use those behaviors to create a highly targeted and effective ads.

  • Overview
  • Transcript
  • View Offline
Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 22m
Duration
188,569
Views
Show More Show Less
Skills covered in this course
Social Media Advertising Advertising Marketing Facebook

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now