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Refine your audience with behavior targeting

Refine your audience with behavior targeting: Facebook Marketing: Advertising
Refine your audience with behavior targeting: Facebook Marketing: Advertising

Behaviors are activities that people do either on or off of Facebook. These can be anything from ordering a magazine subscription to spending an above average amount online. Behaviors are constructed from someone's activity as they browse the internet, along with their offline activity and that offline activity data might also include demographics, purchasing behaviors, and life events. Social Media Strategist, Megan Adams shows you how you can use behavior targeting on Facebook to target customers that have taken specific actions online and offline and how to use those behaviors to create a highly targeted and effective ads.

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Skill Level Intermediate
1h 35m
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Q: This course was updated on 07/19/2017. What changed?

A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.

Skills covered in this course
Social Media Advertising Advertising Marketing Facebook

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