Learn advanced Facebook advertising techniques. Find out how to leverage the most powerful tools in Facebook (including the Facebook pixel and lookalike audiences) to improve ad performance.
- [Instructor] You have the product, you have the audience, heck, you can even get a couple clicks on a Facebook ad you run once in a while but you're tired of inconsistent results and paying for Facebook ads that simply don't convert. Learn how to crack the Facebook code and the techniques that'll take your ads from average to exceptional. Come and learn alongside me as we roll up our sleeves and get to work creating and running powerful ad campaigns that get more sales, build an engaged audience and drive traffic to your website.
You do not have to be an advertising specialist to follow along. And business owners, I see you. Did you know that you can create look alike audiences? That's right. Based on your current customers, Facebook will find and target similar people that are not in your network. Imagine how this could grow your reach online. Instead of spending that hour fiddling on Facebook ads watch this course and get straight to how you can improve your ads, optimize your spending and get some real results.
- Setting up an ad account with Facebook Business Manager
- Creating ads and campaigns
- Managing ads and campaigns in bulk
- Adding a Facebook pixel for creating custom conversions
- Creating custom and lookalike audiences
- Split testing ads
- Retargeting ads