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Quantitative and qualitative research for the web

Quantitative and qualitative research for the web: Online Marketing Foundations: Digital Marketing Research
Quantitative and qualitative research for the web: Online Marketing Foundations: Digital Marketing Research

Understanding the difference between qualitative and quantitative research as well as mixed method research will help marketers and researchers to distinguish which options are available. Knowing the purpose is of different methods will lead to better research choices.

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Skill Level Appropriate for all
1h 23m
Duration
265,762
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Q. This course was updated in 12/2017. What topics were updated?

A. The following topics were part of the update: professional research tools, SEMrush, and SimilarWeb.

Skills covered in this course
Analytics Ecommerce Marketing Online Marketing

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