Pros and cons

- [Voiceover] Twitter is a microblog…with 60 million active users in the United States alone.…You only get a chance to express your idea in 140 characters…which should be as easy as a text message,…but you can also include links, pictures, and video.…Writing tweets can be tough since you're short on space.…Depending on what viewing platform is being used…for viewing tweets,…for example a phone, a computer, or a tablet,…your content will be displayed differently,…so you'll want to be very consciously aware of this.…

There are a lot of mixed feelings about Twitter,…and whether you engage on the platform for your non-profit,…it's definitely worth looking at the pros and cons…that Twitter has to offer.…On the one hand, there are many pros to Twitter,…like on Twitter, an account does not have…to accept followers.…Followers can just simply follow you.…This allows for you and your followers…to simple tune in to a stream…and engage in the way that you want to engage.…One on one engagement is simple and effective.…People can tweet at you publically and directly,…