Join Olivia Uribe-Mutal for an in-depth discussion in this video Pros and cons, part of Social Media for Nonprofits.
- [Voiceover] Twitter is a microblog…with 60 million active users in the United States alone.…You only get a chance to express your idea in 140 characters…which should be as easy as a text message,…but you can also include links, pictures, and video.…Writing tweets can be tough since you're short on space.…Depending on what viewing platform is being used…for viewing tweets,…for example a phone, a computer, or a tablet,…your content will be displayed differently,…so you'll want to be very consciously aware of this.…
There are a lot of mixed feelings about Twitter,…and whether you engage on the platform for your non-profit,…it's definitely worth looking at the pros and cons…that Twitter has to offer.…On the one hand, there are many pros to Twitter,…like on Twitter, an account does not have…to accept followers.…Followers can just simply follow you.…This allows for you and your followers…to simple tune in to a stream…and engage in the way that you want to engage.…One on one engagement is simple and effective.…People can tweet at you publically and directly,…
Author
Olivia Uribe-Mutal
Released
1/22/2016- Explain how to listen to your audience through social media.
- Recognize the importance of proofreading and testing all the content in your blog before publishing.
- Identify ways in which blogging provides an edge or leverage over many social media platforms.
- Recall the category you must choose for your Facebook page to be able to incorporate a donations button on your page.
- Name the type of campaign you must choose to promote the advertisement of video content you post.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: Pros and cons