- Everyone knows about Facebook,…whether you use it personally,…or for your nonprofit.…But do you know that there are…some pros and cons to the platform?…Let's find out.…First, Facebook is a very important platform.…It's widely adopted, and it has 217 million…daily active users in the United States and Canada.…Another great advantage is that…you can use third-party applications…like Short Stack on your page,…to drive a variety of actions, including…petitions, contests, holiday-specific pages,…without ever leaving the Facebook platform.…
Lastly, the Insights, under Publishing Tools,…that are offered by Facebook, help you learn…and adapt your Campaigns.…One big drawback to the Facebook platform, though,…is that it is continuously changing,…and Facebook does not notify Page Administrators…of changes to the platform.…Unfortunately, Facebook is continuously…changing their News Feed algorithms,…in a way that favors paid advertising,…that is, Promoted Posts and Sponsored Stories.…Another downside of Facebook is that…your Page fans have the option to choose…
Author
Olivia Uribe-Mutal
Released
1/22/2016- Explain how to listen to your audience through social media.
- Recognize the importance of proofreading and testing all the content in your blog before publishing.
- Identify ways in which blogging provides an edge or leverage over many social media platforms.
- Recall the category you must choose for your Facebook page to be able to incorporate a donations button on your page.
- Name the type of campaign you must choose to promote the advertisement of video content you post.
Skill Level Beginner
Duration
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: Pros and cons