Pros and cons

- Everyone knows about Facebook,…whether you use it personally,…or for your nonprofit.…But do you know that there are…some pros and cons to the platform?…Let's find out.…First, Facebook is a very important platform.…It's widely adopted, and it has 217 million…daily active users in the United States and Canada.…Another great advantage is that…you can use third-party applications…like Short Stack on your page,…to drive a variety of actions, including…petitions, contests, holiday-specific pages,…without ever leaving the Facebook platform.…

Lastly, the Insights, under Publishing Tools,…that are offered by Facebook, help you learn…and adapt your Campaigns.…One big drawback to the Facebook platform, though,…is that it is continuously changing,…and Facebook does not notify Page Administrators…of changes to the platform.…Unfortunately, Facebook is continuously…changing their News Feed algorithms,…in a way that favors paid advertising,…that is, Promoted Posts and Sponsored Stories.…Another downside of Facebook is that…your Page fans have the option to choose…