From the course: Social Media for Leadership
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Promote your company's social posts
From the course: Social Media for Leadership
Promote your company's social posts
- [Instructor] To improve the results of your efforts on social media, it is important to sync closely with your company's activity on these channels. One of the best ways to do so is to promote your company's social media posts from your accounts, as a key leader at the organization. This could be as simple as retweeting or sharing the latest post published by your company on social media from your own account, with the goal of driving more visibility to their update, like how this diversity and inclusion leader at Progressive Insurance re-shared this LinkedIn post shared on the organization's company page. Sharing this post makes sense, as it relates to their role of hiring people at the company, and it leads to an article with useful tips to job seekers that he found useful enough to share. While re-sharing your company's social posts verbatim is a useful way to increase their visibility, make sure it's only one aspect of a greater mix of content you're sharing. Only re-sharing the…
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