Best practices for Facebook page privacy and security settings, including how to set up two-factor authentication to keep your company page secure.
- [Instructor] Before you get too involved in growing your Facebook presence, it's very important that you consider your page's privacy and security settings. We're going to walk you through some recommended best practices to protect your company and online reputation. For many business owners and marketers, it's hard to hand over the metaphorical keys to your Facebook page. But by having at least one other person with administrator rights to your page, you can help reduce the chance that you could become locked out of your page.
Two-factor authentication is a security feature that helps protect your Facebook account in addition to simply setting a password. You'll be asked to enter a special login code or confirm your login attempt each time someone tries accessing Facebook from a computer or a mobile device that's not recognized. If you're a page administrator, and your personal account is ever compromised; that means your business page is at risk of being tampered with or shut down. This is another reason why two-factor authentication is a good idea.
You can turn this feature on by going to Settings. Now keep in mind this isn't your page settings; this is your personal settings. And then go over to Security and Login, and scroll down to Use two-factor authentication. Another security feature that you can set up is something called Login Alerts. These alerts will tell you that an unrecognized device tried logging in, and it'll also give you an approximate location where the login happened.
So if you're at home in St. Louis, and you get an alert that there was a login attempt somewhere in southern California; then you can take action immediately. When you get an alert, you can choose either this was me or this wasn't me, in which case Facebook will walk you through resetting your password and updating your security settings. Turn on Login Alerts under the same security settings where you turned on two-factor authentication. Facebook also has a security checkup feature that we suggest you run the next time you're logged in.
With this tool you can review your logins, and it will let you know which browsers and apps you haven't used in awhile. With one click you can easily log out of all of them or pick through them. The checkup feature also allows you to quickly set up those Login Alerts. And last but not least, checkup gives you recommendations for making a really strong password. I recommend running the security checkup feature periodically to check your security settings. Just bookmark fb.com/security/checkup.
As a marketer or business owner, it's a scary thing to come across a Facebook page imitating your own or an abusive profile harassing your customers. While it doesn't happen very often, if it does, please report them to Facebook. Click on the Options icon next to the page or profile, select Report, and follow the on-screen instructions. Reporting fake or abusive profiles helps to protect the integrity of your online presence. If you need further help, advice, or just simply want to assess what kind of security settings are available for your accounts, make sure to visit the privacy and safety menu within the Facebook Help Center at fb.com/help.
While the threat of Facebook hacks is very real, with these simple precautions you can take important steps right now to make your pages as secure as possible.
- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.