Join Richard Harrington for an in-depth discussion in this video Prepping video, part of Facebook for Photo and Video Pros.
Let's take a quick overview of what it takes to get a video file ready to post to Facebook. Now some of you are already experts at video compression, but if this is totally new concept to you, I think you will find a quick overview helpful. If you want to explore the topic more, be sure to check out some the other training about video compression available here on lynda.com. The idea with video compression is to take a very large file and get it shrunk down very small. This is because videos are huge and in order to deliver them over a computer network, we need to shrink their size significantly. So Compression is really about Common Sense.
You are making a copy of the file at a much lower resolution. You are getting it out there so more people can see it, and it's a fairly automated process. Generally speaking, you will stick to presets, choosing the right preset for the website and then the file will be optimized for upload. However, I recommend you use the fastest computer you have, because video compression is a very processor and RAM intensive process. The slower your computer, the longer it takes.
The first thing to realize is the architecture of the file, and there are many different types of video architectures out there. You have probably heard of things like MPEG, Flash, QuickTime, Windows Media, this is the big picture, realize though that not all formats are going to work on Facebook. Generally speaking, the MPEG architecture, particularly an MPEG-4 file is the best bet for posting. To do this, you'll use a Compressor Decompressor, often called a Codec.
This is a piece of computer code that shrinks the files down. If you're using a video editing tool, it generally has the ability to export web Optimized Video. If not you can pick up utilities like Adobe Media Encoder, Apple Compressor, Sorenson & Squeeze. Even applications like Apple iTunes, however, has the ability to optimize many video files for the web. One other things I recommend is to look for the variable bit rate option. This is going to produce the smallest file with the quickest download and the cleanest image.
It takes a lot longer to make, but it's because it analyzes the file and produces the best looking video results. So what's it take? Well, it's really pretty easy. If you have a video file that's large, you can open it up with an application like QuickTime Player, choosing File > Export, allows you to access additional sizes, and you'll see here that you can choose a preset. The option here for Apple TV is usually a good way to optimize H.264 video for the web.
You will also find the ability to choose other formats such as 720p, which will get a good file size or the ability to just make a simple movie. I generally recommend though the Apple TV preset. You can then click Export, and it will generate the file. If you want to learn more about video compression, Apple has a useful page about podcasting specs. The thing is is that Podcasting video formats are very compatible with Facebook.
There are a lot of synergy between video design for Apple iOS devices and what Facebook does. So go ahead and consider exporting, and you can use this page as sort of a wiki to learn more about video formats.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
- Finding friends
- Using lists to split content
- Enhancing your Facebook page
- Attracting fans
- Posting photos and videos
- Using a third party to host content
- Creating a group
- Advertising your services
- Posting photos and videos on the go