When you are using a Facebook Business page, you can actually selectively choose content that you pay Facebook to advertise for you. This will let that selected content reach more people or make sure that those who follow your page get the post. Author Richard Harrington pinpoint Facebook posts for advertising.
- When you're using a business page,…it's possible to actually selectively choose content…that you want to pay to advertise.…This is content that you want to actually put dollars behind…to reach more people or to make sure…that it actually shows up in the feed…for pages that people have already liked.…Let me show you.…Now, when you log into a page that you control,…you'll want to go to the business manager for that page.…That's gonna give you additional controls…over the page and you'll start to see…some additional tools across the top.…
Now, what we can do is actually publish content.…Now as you see here, there's a wide range of content types.…You can choose to share a photo or a video,…and this can be imagery that you already have.…You can choose to advertise your business,…start a live video, you can get sign ups for forms,…publish a job, an event, make an offer for a special deal…for products to sell or write a note.…If you click See All, you can also see some other options…and as Facebook continues to grow and expand,…
Author
Released
6/25/2018- Finding connections
- Using lists to split content
- Enhancing your Facebook page
- Attracting fans
- Posting photos and videos
- Using a third party to host content
- Creating a group
- Controlling privacy
- Advertising your services
- Posting content on the go
- Live streaming on the go
Skill Level Intermediate
Duration
Views
Related Courses
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Marketing on Facebook (2018)
with Megan Adams2h 53m Beginner -
Delivering Video to Facebook Live
with Richard Harrington3h 5m Intermediate
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Welcome
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Welcome5m 43s
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Exercise files1m 1s
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1. The Evolution of Facebook
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2. Connecting with Colleagues and Clients
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Finding connections9m 58s
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Attracting new conversations6m 37s
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Creating events3m 23s
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How often to post?2m 42s
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When to post to Facebook?5m 15s
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Networking with groups4m 20s
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3. Creating a Company Page
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Why set up a company page?3m 22s
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Choosing a page type8m 38s
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Attracting fans to your page3m 23s
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4. Posting Work Samples
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Why post work samples?5m 28s
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Prepping photos5m 44s
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Posting photos3m 4s
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Creating albums4m 18s
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Posting video6m 5s
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Prepping graphics3m 35s
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Posting graphics3m 5s
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Posting live from a computer4m 39s
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5. Advanced Posting Strategies
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Scheduling posts4m 14s
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6. Managing a Client Project
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Creating a group2m 36s
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Adding members2m 31s
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Controlling privacy3m 20s
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Posting content to a project2m 43s
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7. Advertising Your Services
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Posting content to advertise2m 57s
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Setting an ad budget2m 4s
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Boosting a post4m 47s
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Creating a slideshow4m 49s
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8. Mobile Facebook
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Why go mobile?1m 50s
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Monitoring messages3m 4s
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Posting on the go3m 19s
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Live streaming on the go5m 17s
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Conclusion
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Closing thoughts1m 48s
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Additional training1m 13s
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Video: Posting content to advertise