In this tutorial, branding and marketing consultant Karen Leland shows you the key to creating a pin composition that engages your audience and the five types of pins needed to round out your personal brand on Pinterest. In addition you will learn the four questions you need to ask before pinning to both protect your personal brand and express your brand personality.
- [Voiceover] With your Pinterest boards in place,…the next step in building your personal brand…on the site is to curate your Pins.…Before I get into the different types of Pins to consider,…it's important to understand Pin content composition.…In general, your Pins should be…divided up into four categories.…40& of your Pins should be motivational,…40% should be instructional,…10% should be about your service and product,…and 10% about your brand in general.…This means that 20% or less of your Pins…are about promoting your business…and the other 80% are meant to…inspire, motivate, uplift, and educate.…
Pins that show people how to be…happier, healthier, or richer are the most popular.…To build your personal brand,…consider the following types of Pins.…Quotes.…These can be quotes you've repinned from other Pinners,…quotes you found other places,…or even quotes that you craft yourself.…Next, is educational content.…This type of Pin teaches your audience…something they want to know.…Another type of Pin is infographics.…
This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites—LinkedIn, Facebook, Twitter, and Pinterest—and how to use them for career advancement and networking.
- List three benefits of promoting your brand on social media.
- Name the top four social network brands for small businesses.
- Recognize five helpful techniques for creating a profile bio.
- Recall two key points to keep in mind when creating a profile on LinkedIn.
- Identify the rule of content that should be employed in tweets.
- Determine the benefits of hosting a virtual event.