Join Megan Adams for an in-depth discussion in this video Paid vs. unpaid tactics for growth, part of Social Media Marketing: Managing Online Communities.
- [Instructor] Should you pay to build…your online community?…Let's first define what exactly paid means.…Paid media is when you pay to leverage an online channel.…Channels can include Facebook ads, Twitter ads,…Pinterest, AdSense, and even LinkedIn.…Let's use Facebook as an example.…You may notice that, when you're on Facebook,…you'll see promoted posts in your timeline…and often advertisements on the right hand side…in your toolbar.…
These are suggested posts, pages, and promoted ads…and are all paid advertisements by advertisers.…If you want to create your own promoted content,…you can and it's really easy.…You'll go ahead and head to your own Facebook page.…In this example, I'll head over to the OVCAA Facebook page.…I'll scroll down and select the big blue promote button.…It may appear in a different location on your Facebook page,…but trust me, Facebook will make it really easy…for you to find.…
When I select that, Facebook will give me a bunch of options…on how I can promote my content.…So I can boost a point,…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Building an online community
- Using social media to build community
- Creating content to engage your audience
- Finding brand advocates
- Measuring your community's growth
Skill Level Beginner
Q: This course was updated on 04/26/2018. What changed?
A: The following topics were updated: online tools for building community, creating engagement online, paid vs. unpaid tactics for growth, and measuring your community's growth.