Join Olivia Uribe-Mutal for an in-depth discussion in this video Paid tactics, part of Social Media for Nonprofits.
- Unlike Facebook,…Twitter still allows for growth and effective reach…without paid advertisement.…If, however, you want to consider paid advertising…on Twitter, you have a few advertising types available.…To create paid ads, go to ads.twitter.com.…Then, Create new campaign…and Help me choose.…Paid tactics on Twitter include the new promoted tweets,…which are set by your goals of increasing Tweet engagements,…Website clicks or conversions,…App installs or app re-engagements,…Video views,…Followers,…or email Leads.…
If, however, you want to set promoted tweets…without assigning a particular goal,…you can use the old promoted tweets.…In order to run ads, you must add a credit card…as a method of payment.…And then, you can target your audience by region,…keywords, hashtags, interests and more.…The amount of precise targeting is mind-blowing,…which can make ads a time-consuming,…but interesting resource.…Now, you know the best ways, both free and paid,…to engage any of your followers on Twitter.…
Twitter can be a wonderful tool…
Author
Olivia Uribe-Mutal
Released
1/22/2016- Explain how to listen to your audience through social media.
- Recognize the importance of proofreading and testing all the content in your blog before publishing.
- Identify ways in which blogging provides an edge or leverage over many social media platforms.
- Recall the category you must choose for your Facebook page to be able to incorporate a donations button on your page.
- Name the type of campaign you must choose to promote the advertisement of video content you post.
Skill Level Beginner
Duration
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: Paid tactics