Join Olivia Uribe-Mutal for an in-depth discussion in this video Paid tactics, part of Social Media for Nonprofits.
- Now that you how to optimize your free posts,…consider paid advertising.…I'll talk about some of the benefits and times…when it makes the most sense to try paid ads.…With paid tactics, keep in mind…how much you're willing to spend.…The cost of each of these items is small independently,…but it can definitely add up.…To create Facebook ads,…go to facebook.com/ads.…Then, click Create Ad.…Facebook ads, as external links or promoted posts,…are very valuable.…
You can use them to boost your posts…or to keep a popular post going…or to kick-start momentum on a new post.…You can use ads to promote your page,…send people to your website,…increase conversions on your website,…and even raise attendants to your events.…You can also target your ads by region, demographics,…and interests.…But keep watching the analytics…because you don't want to waste time on an ad…that's not performing well.…The other best thing about Facebook advertising…is the detail of analytics and insights that you can use…to evaluate the effectiveness of your campaign.…
Author
Olivia Uribe-Mutal
Released
1/22/2016- Planning your social media strategy
- Creating a posting schedule
- Blogging
- Using the free and paid features on Facebook
- Adding a donation button to your Facebook page
- Setting up a Twitter account
- Sharing content on Google+
- Uploading video to YouTube
- Creating a LinkedIn profile for your nonprofit
- Getting followers on Instagram
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: Paid tactics