Paid tactics

- Now that you how to optimize your free posts,…consider paid advertising.…I'll talk about some of the benefits and times…when it makes the most sense to try paid ads.…With paid tactics, keep in mind…how much you're willing to spend.…The cost of each of these items is small independently,…but it can definitely add up.…To create Facebook ads,…go to facebook.com/ads.…Then, click Create Ad.…Facebook ads, as external links or promoted posts,…are very valuable.…

You can use them to boost your posts…or to keep a popular post going…or to kick-start momentum on a new post.…You can use ads to promote your page,…send people to your website,…increase conversions on your website,…and even raise attendants to your events.…You can also target your ads by region, demographics,…and interests.…But keep watching the analytics…because you don't want to waste time on an ad…that's not performing well.…The other best thing about Facebook advertising…is the detail of analytics and insights that you can use…to evaluate the effectiveness of your campaign.…