- Thank you for completing this course…on Managing a Company Facebook Page.…Using the concepts you've learned in this course,…you have the foundation…to run a successful Facebook Page…that will get you results for your business.…If you're interested in learning more…about increasing engagement for your Facebook Page,…I encourage you to take my course…focused on Facebook Groups.…Also, if you're in the public sector.…Consider my course on Social Media for Government.…Please stay in touch.…
You can find me on Twitter @Kristydalton22,…or you can always connect with me on LinkedIn.…Thank you.…
Author
Kristy Dalton
Released
12/6/2018- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.
Skill Level Intermediate
Duration
Views
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Introduction
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Managing a company page1m 14s
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1. Page Administration
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Roles and management3m 20s
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Privacy and security3m 36s
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Facebook Business Manager2m 41s
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Business settings3m 51s
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2. Content Strategy
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Type of posts4m 17s
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Produced video3m 50s
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Live video3m 35s
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Publishing events3m 23s
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3. Increasing Page Reach
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Likes vs. follows1m 35s
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Understand organic reach2m 40s
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Encourage conversation3m 4s
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4. Strengthening Your Community
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Using Facebook groups4m 1s
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Messenger best practices4m 45s
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5. Selling on Facebook
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Facebook ads7m 2s
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Facebook Ads Manager2m 17s
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6. Assess and Improve Page Performance
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Gather page metrics5m 9s
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Improve page performance2m 59s
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Conclusion
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Next steps40s
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Video: Next steps