Join Brad Batesole for an in-depth discussion in this video Next steps, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] Thanks for watching…Social Media Marketing for Facebook and Twitter.…I encourage you to continue exploring…the online marketing landscape.…You can dive deeper into each of the topics we cover…right here, on lynda.com.…If you've decided you're ready…to take on the challenge of Twitter, or Facebook,…or both, I'd highly recommend exploring those…individual courses which cover things in a lot more depth.…Twitter for Business will take you on…an exploration of the platform.…You'll learn how to set up your account,…interact with others, search for potential clients,…and more.…
Facebook for Business…will walk you through all the elements of creating…a Facebook page, using the interface,…and publishing content.…If you'd like to dive deeper into marketing,…and build out your entire online marketing plan,…take a look at my course on Online Marketing Fundamentals.…There, I'll walk you through building…your marketing objectives, and provide you with insight…on everything from social media marketing,…to video marking.…
Author
Brad Batesole
Updated
3/29/2017Released
6/16/2016Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics
Skill Level Beginner
Duration
Views
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Introduction
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Welcome44s
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1. Understanding Social Media Marketing
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Before you start marketing2m 14s
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2. Get Started with Twitter
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The big picture of Twitter2m 16s
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Create a brand presence5m 38s
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Define your objective1m 46s
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3. Tweet on Twitter
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Write high quality tweets2m 14s
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Evaluate tweet frequency1m 37s
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Use retweets and quotes2m 58s
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Understand hashtags3m 26s
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Embed photos and videos5m 50s
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4. Build Your Presence on Twitter
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Attract followers3m 10s
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Choose who to follow2m 16s
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5. Twitter Next Steps
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Tools for Twitter3m 46s
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6. Get Started with Facebook
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Create a brand presence3m 47s
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Define your objective1m 45s
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7. Marketing on Facebook
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Write high quality posts2m 7s
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Evaluate post frequency3m 19s
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Rich media in posts2m 56s
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8. Build Your Presence on Facebook
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Increase your fan count4m 30s
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Engage with your fans1m 54s
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9. Measure Your Efforts
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Review Twitter analytics1m 44s
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Conclusion
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Next steps1m 3s
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Video: Next steps