From the course: Social Employees: The New Marketing Channel

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Next steps

Next steps

From the course: Social Employees: The New Marketing Channel

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Next steps

- Congratulations on making it through our social employee activation course. By now you've learned the value of social marketing and how to get your own pilot program off the ground. The only thing left to do is to take that first leap. - Here's a little analogy to encourage you along your way. Ducks often hatch in nests high in the trees and within hours of hatching, the ducklings' mothers leaves the nest for a nearby pond, calling to her children to come join her. - Now, here's the challenge. The ducklings are too young to fly, but instinctively, they know they have to leave the nest. So, what do they do? They take a leap of faith, free falling through the air until they bounce lightly off the ground below. They pick themselves up and they continue along their way. - The lesson here is that while sometimes the first step may feel like the hardest, but the only real obstacle is fear of the unknown. - But once you take that leap, you can get up, look around and realize the whole new…

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