From the course: Social Media for Video Pros

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Measuring your social media impact

Measuring your social media impact

From the course: Social Media for Video Pros

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Measuring your social media impact

- There are a wealth of tools that you can use to audit your social media. Looking if things are genuine or what things are really working for you. Most of these tools cost money so I'm going to name a few that I invite you to check out, but most of them have a slight cost. But they do have free trials and you can see which ones are interesting to you. One option is fake follower check. This allows you to connect your Twitter accounts and it will search through for different types of users. Now this'll vary greatly, and just because it says something is fake doesn't necessarily mean it's fake. Let's go ahead here and do a test and I see, for example, on our website it says that 8% of the users are fake, meaning that the accounts are not necessarily genuine. It doesn't mean that a real person didn't create them, but maybe they have a lot of auto generated accounts, or they're robot accounts that just auto publish. 48% of…

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