Join Richard Harrington for an in-depth discussion in this video Measuring your clout, part of Social Media for Photo and Video Pros (2013).
One service that I find helpful for keeping track of how I'm doing with social media is Klout.…It's spelled with a K, but it's all about tracking your online identity, …and what you essentially do is you connect your social media accounts.…You can take Twitter, Facebook, Google+, LinkedIn, YouTube, Instagram, Foursquare and many others,…a blog or a Tumblr site, and what happens is, is it tracks your moments.…You will see which of your posts got the most reaction.…
What was shared, what was viewed, which images got the most comments.…What's nice here is you could see how you're doing online.…For example, the largest audience I have is Facebook.…Earlier, I mentioned I keep my Facebook page to about 600 people.…I've at about 12,000 people following me on Twitter.…Now that's not to say that it's different, all I'm pointing out is that my engagement…level on Facebook is much tighter, because these are people I regularly interact with…and I engage with on a much more personal level.…
Almost half of the reaction I get online is from the people I'm connected with.…
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
- What is social media and why should I use it?
- Cutting through the hype
- Understanding trends in Internet usage
- Showing a genuine you
- Knowing what to post and how often to post
- Scheduling posts
- Protecting your reputation