- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.
Skill Level Intermediate
- The number one challenge of running a Facebook page for a company or brand is getting people to engage with your content so you can get results. My name's Kristy Dalton and I've trained everyone from small business owners to politicians to established brands on social media best practices. I'm a social media entrepreneur and today I'm your personal coach on managing a company Facebook page. Join me as we talk candidly about what works and what doesn't on Facebook.
Strategies that companies used during the early days of Facebook pages just don't work today, so let's talk about what does. I'll show you how to optimize settings for your page and make your job easier. Then we'll walk through content strategy for your page and when and why to use tools such as live video. I'll also share advice for growing your audience and increasing your organic page reach. At the end of the day, your business goals probably involve getting new customers and clients, so we'll also cover how to use Facebook in your sales funnel.
Please join me as we get results.