Placements on Facebook refer to where advertisements show up on Facebook. Social media strategist Megan Adams covers the five options—desktop news feed, mobile news feed, Instagram, audience network, and desktop right column. She also helps you understand which placements would work best for your ad campaign.
- [Instructor] When we talk about placements on Facebook,…we're referring to where…the advertisements show up on Facebook.…Facebook provides nine options.…And you can see these options in action,…by heading over to the Ad Preview.…So if I select the down arrow,…here are the nine options.…We have the Desktop News Feed,…the Mobile News Feed, Feature Phone,…Instant Articles, Desktop Right Column,…Instagram Feed, Audience Network Banner,…Audience Network Interstitial,…and the Audience Network Native.…
Now, an advertisement can appear on multiple placements,…or you can choose to restrict where they appear.…In my experience,…the News Feed offers most exposure for the money paid.…And that's a preview that you see here,…under Desktop News Feed,…as well as the Mobile News Feed.…These News Feed ads, more often than not,…see a higher click-through rate,…than those on the side bar.…But Facebook is always optimizing.…And they're continually making changes…to their ad placements.…
So Facebook automatically defaults to all nine placements,…
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Prepare a Facebook ad that targets the appropriate audience.
- Calculate Impressions using Frequency and Reach.
- List the criteria Facebook considers to assign users to high level interests.
- Name six targeting options.
- Choose the best budget for your ad campaign.
- Analyze advertising reports to track performance.
- Identify the most useful success metrics to help achieve your goals.
Skill Level Intermediate
Q: This course was updated on 07/19/2017. What changed?
A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.
Q: This course was updated on 11/07/2017. What changed?
A: The following topics were updated: additional advertising options and how to create Facebook ads.
Q: This course was updated on 1/15/2019. What changed?
A: The following topic was updated: exploring Facebook ad types.