From the course: Social Employees: The New Marketing Channel
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Live video-streaming and broadcasting tools
From the course: Social Employees: The New Marketing Channel
Live video-streaming and broadcasting tools
- Let's say something exciting is happening at your company. Perhaps you've exceeded your quarterly goals. You're unveiling a new product, or you're partnering with members of your community to support a worthy cause. Whatever the case may be, you have something that you're really eager to share, and you want the right people to know about it. But what's the best way to get the message out? One increasingly effective approach is to connect with your audience through a live stream or video broadcast. Streaming video has become an essential component of social sharing. And as innovative new platforms continue to find ways to boost interactivity, its popularity has skyrocketed. In order to tackle the wide world of video, let's first break video sharing into two basic categories: temporary and fixed. Temporary platforms such as Meerkat and Periscope are usually associated with live streaming. These can be great for showcasing moments that have some immediacy to them. Just remember that…
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