- Although there's limited content types on LinkedIn,…there are things you can do to promote…your LinkedIn Company Page…and get the most value out of the platform.…First, you must be sure to complete a company profile…and include your company's description,…company specialties, headquarters location,…website, industry, type and company size.…When you create a complete profile,…you allow a clickable link for individuals…who want to affiliate themselves with you…as either current or former employees,…volunteers, contractors et cetera.…
Post interesting company updates…not just about your non-profits,…but learning tools, statistics…or about the people in your organization.…Encourage connections offline,…in and around the office.…Encourage employees, board members,…interns and volunteers to add…their current position with the organization…and connect it to the company page.…Encourage employees to include their LinkedIn profile…on their email signatures and even their business cards.…Nobody knows exciting news about your organization…
Author
Released
1/22/2016- Explain how to listen to your audience through social media.
- Recognize the importance of proofreading and testing all the content in your blog before publishing.
- Identify ways in which blogging provides an edge or leverage over many social media platforms.
- Recall the category you must choose for your Facebook page to be able to incorporate a donations button on your page.
- Name the type of campaign you must choose to promote the advertisement of video content you post.
Skill Level Beginner
Duration
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: LinkedIn content types and free tactics