Likes vs. follows

- [Narrator] As a marketer on Facebook,…you should understand the difference…between a like and a follow…and what each means for your brand.…Although many people use the terms interchangeably,…there is a fundamental difference…between a like and a follow.…If someone likes your page,…they're showing support for it.…Your page will show up as being liked…in the about section of that person's profile,…which shows their friends all the brands…and businesses they support.…People who like your page…will automatically be set up to follow it.…

Following a page means that they can see…your page's updates in their news feed.…People can follow a page…even if they haven't liked it.…Why does Facebook classify likes and follows differently?…Well think about it.…Liking a page implies that you support…or endorse the page,…so Facebook realized that some people…might want to get a page's updates…but not have the language of like associated with it.…For instance, citizens may want to get updates…from politicians but not necessarily show…