Join Martin Shervington for an in-depth discussion in this video Learn to redirect attention on a comment thread, part of Social Media Marketing: Managing Customer Comments.
- [Voiceover] Even though you're the host of the party,…you have a lot of guests and they have a right to speak.…The question is, when should you guide them…in the direction you want it to go?…In other words, when should you step…in and adjust the course of the conversation,…if you start to feel it's going what…a lot of people call off-topic or off-thread.…Looking at Facebook, we can see here…a comment that's not exactly on-thread…because it's talking about what's going on this weekend.…
One way to deal with this is to reply directly…to that person and say something like,…eating cake, which relates to the original post.…Now this is really like surfing.…If you value the sentiment and the comments…that people are making by engaging on your content,…you're going to have to make some decisions…as to how to keep it all rolling,…and you've got a lot of tools at your disposal.…Not only can you reply to the person,…you can reply on that thread itself…as well as type in somebody's name…plus mention or @ mentioning them…
- Connecting with the right audience
- Using threaded or nonthreaded commenting platforms
- Framing your social media posts
- Using hashtags, images, and questions
- Increasing social engagement
- Building relationships
- Redirecting attention in comment threads
Skill Level Beginner
1. Fundamental Principles
2. Understanding the Difference in Platforms
3. The Content You Share
4. How to Get More from Engagement
5. Advanced Tips
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