Join Matt Bailey for an in-depth discussion in this video Knowing when to close your content, part of Building an Integrated Online Marketing Plan.
So we've looked at developing a plan, introducing content ahead of the trend,…when everyone is going to be looking for that content at a peak season.…How to develop that content through the peak season, engaging people through…multiple channels, getting their feedback and re-purposing that information.…For additional content. Now when the trend starts to subside as…all trends do, we want to take advantage of closing the content and closing the trend.…
Again this helps the perception of your business as being knowledgeable about the…trends that happen both in information, in products, in marketing and it helps you to…learn more of the mentality of your market.…So as we look at our plan structure, we're going to close the trend now.…This is how we change the conversation now that the trend is subsiding.…And instead of asking people what would you recommend, what happened, or anything…like that, this is where we talk now about present tense.…
How did you do this? How did you enjoy it?…Where did you go? And so you're asking people more in the…
- Assessing your resources and budget
- Developing your brand's narrative
- Avoiding mixing mediums
- Marketing via search, email, and blog posts
- Reaching fans on social media
- Integrating video
- Researching the market
- Publishing content
- Reviewing your success
Skill Level Intermediate
1. The Necessity of an Integrated Approach
2. The Four Parts of a Successful Online Marketing Strategy: Narratives and Messages
3. The Four Parts of a Successful Online Marketing Strategy: Evaluate the Best Channel for Your Message
4. The Four Parts of a Successful Online Marketing Strategy: Social Sharing
5. The Four Parts of a Successful Online Marketing Strategy: Planning for Success
6. The Four Parts of a Successful Online Marketing Strategy: Develop a Schedule
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