- This topic is the integration of social media and blogging. If you truly want to rock social media you have to integrate your blog into it, and I could also say the flip side, that if you want to truly rock blogging you have to integrate social media. So these are top 10 tips. Tip number one is of course to first understand that blogging plus social media equals amplification, it's a good thing. If you just did a blog and didn't have social media you wouldn't get the attention, and if you just had social media but not a blog you wouldn't have the content.
So tip number one is you have to put two and two together, that the blog has the content, social media draws the traffic to it. Social media draws the traffic to it, you better have content, tip number one. Tip number two is, unlike a blog where you post something once and you can never repeat it, that's not true with social media, with social media you can repeat your tweets. So tip number two is if you have this great blog content don't be afraid to write multiple tweets pointing people to that blog content.
They can be identical as I said, three times, eight hours apart, or you can change them up a little bit every time. If you really wanted to do this right, change them up and put in a new graphic. Point back to the same blog posts, you'll get much more traffic for your blog. Tip number three, be sure you test what a pin of your blog post will look like. So this means you go to Pinterest and you figure out that when I pinned my blog post it looked great.
A lot of times I find these great stories that I want to pin, I go to Pinterest so I use the Chrome extension, I click on the Pin It button and I look at the pictures that come in and it's an ad on the side, it's a logo, it's this junk and so I get discouraged. I want to pin the story but the picture that would be pinned with it is so ugly that it'll make me look clueless on Pinterest so I don't pin it. So you have to test with Pinterest, make sure your blog posts will look good when pinned, that's number three.
Number four, reduce the speed bumps to sharing your blog posts. This means add all the Share buttons at the bottom of the blog post, you know, put that thing up that says you know, click here to tweet, click here for Google Plus, click here for Facebook, click here for LinkedIn, click here to pin. You can add these buttons individually from each service or there's also services where they provide the whole block at once. Make it easy to share your blog posts. Tip number five, sort of a follow-on to tip number four, there's this great service called clicktotweet, so you add clicktotweet and when you put this in your blog post, when people click on it, it'll open up their Twitter account and you'll already have a pre-done tweet, so this makes it so easy for people to tweet a particular blog post or a particular part of a blog post and I, at first when I heard this I said, "Well you know if people are gonna tweet "they're gonna tweet, if not, not," but I'm telling you that if you put clicktotweets in there it encourages sharing your blog posts so clicktotweet, check out clicktotweet.
Number six is to encourage social log-in. Social log-in is the concept that people can log in to leave comments, to sign in to your site using Google Plus or Twitter or Facebook. This is kind of a win-win. It's good for the consumer, the reader, because it's just one less account to maintain, right, it's one less thing to register, it's good because it provides you better analytics, you should give people the option to use social log-in for commenting and for your blog and website.
Number seven, leverage LinkedIn. LinkedIn is a beautiful thing. The most serious social media platform. So what you want to do is create, as opposed to curate, create 500- to 1,000-word essays, post them on LinkedIn. This is in a sense a different form of blogging. What I do is I take the same story that I post on my blog and I post it in LinkedIn as if it were a separate blog.
Two different markets, two different set of readers, much more exposure. You could take your blog post and try to curate it into LinkedIn. So you tell people on LinkedIn to go to your blog post. I think that LinkedIn is such a serious site, such a destination in and of itself, that you should just post the same thing twice. There's a LinkedIn audience that'll read your post, there's a blog audience that'll read your post, identical post, two plus two will equal five or six.
Number eight, if I had a choice between having a follower or someone's email address, I would pick someone's email address all day long because if I have a follower it's not clear that that follower is awake or watching the social media platform at the time that I post. Email has much higher probability that the person will get the email, click through and read a blog post. So don't give up on email, email is more effective than I think many forms of following and plusing and liking and all this kind of stuff, and email is a beautiful thing, don't, don't forget email, very powerful tool.
Number nine is to write guest posts and ask other blogs to use it. Other blogs have different followers, they have different readers, they have different fan base so don't just blog on your blog, also write things and give it to other bloggers who share your interests, your passions, who might reach a different part of the kind of people who are interested in the same thing. So for me I would write a blog post about entrepreneurship but then I would get some other blogger who also writes about start-ups and entrepreneurship and venture capital to take a guest post from me.
It's good for that person because that person has some free content and it's good for me because I reach a new audience. And number 10, number 10 is to take your best blog posts and create a SlideShare out of it. This means that you take the most important point, I'm not saying that you should take 1,000 words and stick it into PowerPoint, take the most important point, take the bullet item if you will and make it into SlideShare. SlideShare reaches an entirely different market.
So blog post for your blog readers, SlideShare with a summary of your blog posts reaches a different market, you can even link the two because some people would rather re-text, other people would rather click through SlideShare, it's a great way, another way of getting two plus two to equal five. Those are the top 10 tips about integrating social media and blogging.
- Optimizing avatars and profiles
- Finding great content others will want to share
- Perfecting posts
- Gaining more followers
- Creating attention-grabbing graphics
- Dealing with comments and trolls