From the course: Social Media for Leadership
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Identify goals for using social media
From the course: Social Media for Leadership
Identify goals for using social media
- Haphazardly posting on social media won't get you very far. In fact, it could harm your reputation as a leader if used incorrectly. To set yourself up for success from the start, think about what you're trying to achieve with your personal use of social media and how it ties to the company's goals. Are you looking for access to more customer feedback? Do you want to build an audience? Or maybe you want to compete with a particularly vocal competitor. Whatever your reason may be, identify the top three motivators behind your interest in social media, and let's pair them with a measurable goal that drives true business value for your company. Some goals will be easier to identify than others. Like, if you're looking to use social media to build an audience, then keeping track of the number of followers you're attracting is one way to measure that. If you're looking to become more visible in your industry, then keeping track of the number of views, mentions, shares, and interactions…
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