From the course: Social Media for Leadership
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Humanize the organization
- [Instructor] Before getting active on social media yourself, it is important to first understand why your company should be there in a meaningful way. Among its many benefits, social media helps to humanize an organization unlike other communication and marketing channels. Here is why. A long-term connection with customers is built on trust, reliability, consistency, and an ongoing dialogue, which is why humanizing a brand is so important. Social media can make a company more relatable because it's such a direct method of communicating with customers. A consumer can tweet at a large organization to ask them a question whenever they so please and will often get a response which makes the company feel much more accessible. The open lines of communication between a company and its customers and the ability for anyone to observe these interactions happen publicly are particularly suited for providing customer service, like when a customer complains about a bad experience they had with a…
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