In this video, the instructor walks through how to set up your Facebook group from a business page, including name selection.
- [Instructor] Facebook groups are simple to set up and can be done from either a company page or a personal profile. If you'll be running a group for a company, you will more than likely want to start a group from your company page. I'll walk you through what you should know in this lesson. To create your first group, visit your company Facebook page and then click on the Groups link on the left side and then simply click Create Group.
If you don't see the Groups link on the left-hand side, make sure to go under Settings, Templates and Tabs, scroll down, and select Add a Tab. And it's probably just that you need to add the group's tab. I should note that for years, you could only establish a group from the personal Facebook profile. Facebook had no feature to create a group from a company page. So this caused two things to happen.
First, it was relatively awkward for a business to run a group from a staff member's personal profile. The branding was confusing, and the ownership wasn't clear. What happened if the staff member left the company? And second, it limited companies from reaping the benefits of groups, because they avoided creating them. Keep in mind, if you did start a group previously from your personal profile, you can now luckily convert it to a page-owned group by first linking the group to your company page in the settings.
This is something that you would also do under the Groups tab on your personal page. And then this time, you just click on Link Your Group. You'll be able to jump back and forth between posting as the page and posting as yourself. You'll be prompted to choose a group name, which can be kind of hard, but it's also a very important decision. It needs to capture the essence of your business, represent your members, and also make it easy for potential members to find your group.
So you need to make it memorable. We recommend a couple of tips for creating a strong group name. Consider using your brand's name in the group name, especially if it's connected with a product or service, but try it in a natural way. For example, if your company is called Stylish Shoe Lovers, maybe you'll brand your group something like The Shoe Closet, loosely related. Also, place any keywords at the beginning of the name so it's easily searchable within Facebook and identifiable to prospective members.
So for example, instead of a group name such as Tips for Restoring Trucks, you may want to call your group Truck Restoration Tips so that the important keywords are in the front. You can change your group name after you've created it, but be aware that this should not be a common practice. Not only is it confusing for members, but it also makes it challenging for people to find your group, especially if the name has changed dramatically.
Changing the name frequently can also damage the trust you've built with members. Just a note, groups with 5,000 members or more are actually restricted from changing their group name. As you create your group, you can immediately start adding members if you like, however, you're only required to add one member starting out. Because you have this opportunity to add members at any time, we recommend slowing down and taking a few initial steps to set you on the right path in growing your member base.
You may want to start adding the members you intend to assign as admins and moderators. They will more than likely be the individuals assisting and branding and managing your group. Colleagues, employees, close friends, and other business pages are also great first members that can assist in inviting other members and getting the conversation started. Inviting people you trust first will show that the group has active members, and new members won't feel awkward about being the first ones to join.
As you can see, there are many factors to think about when establishing your Facebook group. Be mindful of the nuances that will help set up your group for success.
- Incorporating groups into your business strategy
- Facebook groups vs. pages
- Selecting your privacy settings
- Setting up and branding your group
- Building group engagement
- Monetizing groups
- Assessing the performance of your group