If you already are using Facebook for personal or business purposes, your Facebook advertising account is ready for you to start creating ads! Megan Adams, Social Media Strategist will walk you through the final steps before your Facebook ads go live to ensure your advertising account is properly configured.
- [Voiceover] If you already are using Facebook for personal or business purposes, your Facebook advertising account is already set up, and you're ready to start creating ads. There are a couple more steps that need to occur before those ads go live. You will need to associate a credit card or other form of payment method to your account. To do this, we'll start by going to the Facebook ads manager. There are a couple ways to access ads manager. You can find it by visiting the link on your screen here. You can also use a drop down arrow in the upper right hand corner to bring up the menu.
Here you'll select Advertising on Facebook. Now, if you have created an ad before, this link will be titled Manage Ads, like it is shown here. Here you can see that we're on the Manage Your Ads page. Let's select the Ads Manager menu and select the Billing & Payment Methods option from the drop down. At this point you might be prompted to enter your password. If so, go ahead and do that, and you'll be brought back to this page. I'll select the green button, labeled Add Payment Method. From here you can include a credit or debit card, a PayPal account, online banking account, or a Facebook ad coupon.
To add a credit card go ahead and fill in the information in the boxes and when you're ready, select Continue. Once your payment method is set up you can continue adding more payment methods if you wish. Once that is complete, I recommend setting some spend limits just in case you make any errors setting up your ad budgets. To do that, I'll head to the Account Spending Limit box. Select Set Account Spending Limit and here you can use this field to enter the max amount you wish to cap your advertising spend at. So when your account reaches this limit all spend will stop and all ads will be paused within 15 minutes.
This limit can be reset at any time and your ads will not be paced on this limit, meaning it's not going to show ads slower or faster depending on the amount that you set. Now it's your turn. If you haven't already created your advertiser's account, go ahead and set it up so that we can be ready to rock and roll and create some ads in the upcoming course sections.
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Prepare a Facebook ad that targets the appropriate audience.
- Calculate Impressions using Frequency and Reach.
- List the criteria Facebook considers to assign users to high level interests.
- Name six targeting options.
- Choose the best budget for your ad campaign.
- Analyze advertising reports to track performance.
- Identify the most useful success metrics to help achieve your goals.
Skill Level Intermediate
Q: This course was updated on 07/19/2017. What changed?
A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.
Q: This course was updated on 11/07/2017. What changed?
A: The following topics were updated: additional advertising options and how to create Facebook ads.
Q: This course was updated on 1/15/2019. What changed?
A: The following topic was updated: exploring Facebook ad types.