Skip navigation

How psychology affects ad copy

How psychology affects ad copy: Writing Ad Copy
How psychology affects ad copy: Writing Ad Copy

Human psychology can shape the perception of ad copy. Many marketing companies are putting the power of the human brain to use in their ad campaigns. In this video tutorial, Mike explains consumer choice theory and advertisements, along with exploring marketing psychology. In addition, learn how to find out more about your audience.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
216,743
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month