An important part of managing and growing an online community is being able to measure its success over time. In this video, Social Media Strategist Megan Adams provides an overview of the importance of tracking key success metrics, and tools that can help define and measure your online community’s growth.
People often ask me so how do you measure…your success for community online building?…The biggest challenge in measuring your…efforts is that you're striving…to form and create relationships .…And how do you measure relationships?…Revenue from directly from community building efforts…it's very hard to track but the…brand awareness it creates does…ultimately lead to sales and household conversion.…One of the best metrics for tracking…the long-term benefit of community building…is through Customer Acquisition Costs.…See as you begin to build a rapport and…relationship with your prospects and…customers and grow awareness around your business,…the brand equity that you build makes it…cost less and easier to attract new customers.…
Community building will decrease…the price you pay for every new customer.…Now to find your Customer Acquisition Cost,…you add up your marketing and sales budget for…a specific period of time and you divide that…by the total number of of customers…you get in that specific time.…It really isn't as complicated as it may sound.…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Building an online community
- Using social media to build community
- Creating content to engage your audience
- Finding brand advocates
- Measuring your community's growth