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How to measure social media success

How to measure social media success: Social Media Marketing for Small Business
How to measure social media success: Social Media Marketing for Small Business

One of the benefits of social media, is that it’s trackable and lets companies measure whether the content they’re creating has a positive impact on their customers and business goals. In this video tutorial, digital and social media strategist Martin Waxman teaches you the fundamentals of social media measurement. He explains why you need to establish metrics up front and the importance of adding a tracking tag to URLs in order determine if your plan is working.

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Skill Level Beginner
59m 22s
Duration
80,628
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