When it comes to social media, one of the biggest challenges for small businesses is that it’s always on - even when you aren’t. And because you have limited time and a small staff, it often seems like you’re swimming against the current. In this video, digital and social media strategist Martin Waxman offers tips on how to organize your staff on social media and prevent your team from feeling overwhelmed. And he shares a sample content calendar and idea template you can download in the exercise files.
- [Voiceover] When it comes to social media,…one of the biggest challenges for small businesses…is that it's always on, even when you aren't.…Because you have limited time and a small staff,…that can make it seem like you're swimming…against the current just to keep up.…So how can you organize your staff…to keep the engagement levels high…without sacrificing the time they need…to work at their regular jobs?…Here are a few tips to help optimize…your business resources and time.…
Think ahead and get organized.…You can't be everywhere…so pick the channels your customers are on…and where you can have the biggest impact.…Establish an easy-to-read social media policy…and share it with your staff.…Then you should consider what type of content you'll create,…how often you'll post,…and what you'll do in case of an issue or a crisis.…Next prepare a content calendar,…a monthly schedule for your posts.…
This can include ideas and themes.…For example, many people use the #TBT…for Throw Back Thursday.…This is a great way to look back…
- List five examples of an organization’s content.
- Identify SEO strategies that will increase traffic to your website.
- Name the major platforms in social media.
- Predict the best social media strategy for a small business based on customer behavior.
- Prepare a social media plan using strategic considerations and measurable objectives.
- Define three tips for using social media to establish a solid customer relationship.
- Analyze data gathered through social media to perform A/B tests.