Join Megan Adams for an in-depth discussion in this video How to create engagement online, part of Social Media Marketing: Managing Online Communities.
- [Announcer] What is online engagement,…and why is it so important?…Online engagement is simply the ability…to hold a viewer's attention.…It could be them liking a Facebook post,…commenting on your blog, or even just reading your tweet.…You want to keep your community members engaged…because high engagement is a sign of a vibrant community.…Tracking engagement can be tricky, since we can't always…track a user's attention with our content.…Here we are on a Facebook page's Insights dashboard.…
This is an example of a place you're going to go…to check in on your community's engagement.…You can look at things like Actions on Page,…to the right of that, Page Views,…as well if you look below, you have…your Page Likes and your Reach.…So these are all portions of engagement…that you can take a look at that will signal to you…how people are liking your content,…how much they're interacting with your page,…and if we even go to the Likes tab on the left…and select that, you can see how your community is growing.…
In addition to Facebook Insights, you can use…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Recognize the type of online community that will best serve your goals.
- Summarize how to create an effective mission statement.
- Explain how you can build community through social media.
- Cite the ways to create buzz around your community.
- Describe ways to scale your community.
Skill Level Beginner
Q: This course was updated on 04/26/2018. What changed?
A: The following topics were updated: online tools for building community, creating engagement online, paid vs. unpaid tactics for growth, and measuring your community's growth.