Join Megan Adams for an in-depth discussion in this video How to create a Facebook event, part of Marketing on Facebook.
- [Instructor] Facebook is the perfect place to let your audience know about an event that you're running for your business. This could be an open house, a sale, a concert or a book signing just to name a few. Events are a unique type of Facebook post. They act the same as a regular post with the commenting, liking and sharing abilities but they also allow you to invite people to them and for those people to RSVP or express interest on Facebook. Let's walk through creating a Facebook event. First to create an event I'm going to select the Event section, so I'm going to head down to my dialog box and below I'm going to select the orange ticket icon to create that event.
It's from this dialog box that I'm going to create the event itself. The first thing that I see here is the event photo. I'm going to remove this one and use one that I've uploaded on my computer. In this event example, the Landon Hotel is hosting an afternoon tea. So, I'm going to choose an image that represents this event. Below that I can add the event name. And I'm going to keep the Landon Hotel as a set location. I'm going to set the frequency for occurring once but you have the option to create a daily, weekly or custom frequency for your events.
Next, I'm going to set a date and a time. Below that are the details. So, the first thing I'm going to set is the category and I have that as Food. This helps people understand what type of event that I'm hosting. Below that I can add a description. I want to be very clear on what the event is about, so anyone who's interested is very clear. Below that are the keywords, so I could type something like dessert and here we come to the tickets, so the ticket URL option allows you to add a link to a website where people can purchase tickets.
I'm going to leave this blank. Below that I have the option to add co-hosts. This is a lot like adding an admin to your page. It allows others to edit and manage your event. Below that I have some posting specification. First, I have it set so that anyone can post. And that any reported posts must be approved, so anyone that notices that a post might be a little bit weird, they can flag them so then the admin is going to have final approval. The second option is that anyone can post and that all posts must first be approved by an admin and then the third option is that only hosts can post on the event wall.
I'm going to keep it to the first option. Below that I have the option of showing a guest list. I really like having a guest list shown so people can see who they might have in common with the event and it might encourage them to show up but if you do want to respect other people's privacy, you can certainly uncheck it like that. Next, I am going to publish this event. Before I do that though I do want to call your attention to the Event Tips website. It's here that Facebook provides some really valuable information on the best way to create an event and some stuff for you to consider.
So, how to create a great event, how to make your events stand out and even stuff like the proper sizing for your images. So, you can find that right at the bottom of that event dialog box where it says Event Tips Website. So, now I'm going to select Publish. So, here I am on the Event page and as I scroll down I can take a really good look at it all and it looks great. This is what people are going to see when they click on the event.
So, taking a look under the cover photo we have a series of buttons that I want to cover. The first is the Interested button. This option allows people to mark the event if they're interested in it but they're not quite sure if they want to RSVP or decline the event quite yet and next the Invite button is key. Right now it says going because Facebook assumed that as the host of the event I'm going to attend but this is going to show up where I have the option of selecting going, interested, or not going but for people this is where they're going to RSVP.
To the right, you're also able to share the event and share the event on one of your pages as well, so if I hover over there, you can see that the dropdown menu allows me to invite friends, to share this in Messenger or to share as a post. So, this is a great idea to utilize these functions so that people A, get to know about your event and B, hopefully will interact with it and RSVP. To the right of that is the button with the three dots. From here you can set some additional options.
So, Notifications Settings. If I click into there I have some settings so that I can make sure that I'm receiving all the updates or the level of updates I want to receive. If I head back there I can request to get removed from the guest list. The Get More Responses is a Facebook advertising promotion, so they're going to take you through the Facebook advertising route and you're going to pay for the event to show up on more people's newsfeeds. You can add to the page and then you can export the event.
Now, if I scroll down a little bit right now we are in the About. So, the About section is telling people and describing what the event is about. If I select Discussion, this is where the posts from the attendees or the people looking to RSVP are going to show up, so this is where you can have a great discussion. So, the next thing I'm going to do is I want to head back to the Landon Hotel Facebook page 'cause I want to see this event shows up on the page. So, if I scroll down, here you can see that it's automatically been posted on my timeline and this is how it shows up.
It says that I am going but again, this is where people can change their specifications, so they can say they're interested or not going and then if I select the Events tab at the left, this is where I'm going to see all the events that I am hosting, any upcoming events as well as past events. So, now that you know how events on pages work, how might you be able to leverage them in your business and create them for your page?
- Creating a Facebook page for a business
- Using pay-to-promote options
- Adding and managing posts
- Business ratings and reviews on Facebook
- Managing comments
- Advertising and boosting pots
- Running promotions on Facebook
- Tracking page views
- Analyzing performance of posts