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How to conduct an A/B test

How to conduct an A/B test: Social Media Marketing for Small Business
How to conduct an A/B test: Social Media Marketing for Small Business

With social media marketing, nothing’s set in stone. That’s why it’s important to test and adapt your tactics and be prepared to adjust your campaign in real-time. In this video tutorial, digital and social media strategist Martin Waxman explains why you need to be flexible and shows you how to conduct A/B tests to determine which creative options work best with your customers.

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Skill Level Beginner
59m 22s
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