is now LinkedIn Learning!

To access courses again, please join LinkedIn Learning

All the same content you know and love

Plus, personalized course recommendations tailored just for you

Get LinkedIn Premium features to contact recruiters or stand out for jobs

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

How to choose an ad campaign

How to choose an ad campaign: Advertising on Facebook
How to choose an ad campaign: Advertising on Facebook

Creating the right ad campaign objective is imperative to achieving your advertising goals. Facebook advertising has specific objectives you can utilize, from increasing page likes to optimizing your ads for website clicks. In this video, Megan Adams takes you through the ads create tool, where you will be choosing your ad campaign. Learn how to pick the right ad campaign for your advertising objective using this tool.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 45m
Show More Show Less

Q: This course was updated on 07/19/2017. What changed?

A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.

Q: This course was updated on 11/07/2017. What changed?

A: The following topics were updated: additional advertising options and how to create Facebook ads.

Skills covered in this course
Social Media Advertising Advertising Marketing Facebook

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving and will be automatically redirected to LinkedIn Learning to start your free trial.