Social media platforms were created to support collaboration between content creators and communities. In this tutorial, Megan Adams details some of the criteria necessary in choosing the best online platform, as well as how to leverage messaging and brand awareness to help market your business to your online community.
- How do you start building your online community?…We first start with the online platform.…An online platform is where the conversation…you're having with your community online takes place.…(mumbles) are all examples of online platforms.…They were specifically created to support…those conversations and the sharing and exchanging…of ideas that takes place.…So that is an advantage with leveraging…social media networks for your online platform,…they are already set up for communities.…Let's get building your online platform.…
First, determine what platform you're going to use.…You can have multiple platforms for your online community.…In fact, most brands do.…I recommend in the beginning focusing on…and honing only one.…You can use a Facebook page, like in the case of…Orange Valley Community Arts Association,…you can use your website, a blog,…or an additional social network.…I recommend choosing one where it's easy…to find your community members.…Second, it's time to clarify your message.…Your messaging is going to be what explains…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Recognize the type of online community that will best serve your goals.
- Summarize how to create an effective mission statement.
- Explain how you can build community through social media.
- Cite the ways to create buzz around your community.
- Describe ways to scale your community.
Skill Level Beginner
Q: This course was updated on 04/26/2018. What changed?
A: The following topics were updated: online tools for building community, creating engagement online, paid vs. unpaid tactics for growth, and measuring your community's growth.