Join Megan Adams for an in-depth discussion in this video How Facebook pages work, part of Marketing on Facebook (2018).
- [Instructor] People use Facebook…to see what's happening around them…and to connect with an idea, people, and products they like.…That's why it's important to understand…how your customers interact on Facebook,…so you can take the right steps…to getting your message in front of them.…Let's take a look at the different ways…people interact with businesses on Facebook.…Here I am on the LinkedIn Facebook page.…I'm logged in as Dahlia Landon,…a fictitious account I created for this example.…The main ways people interact with pages is through posts,…specifically by using the Like function…or the reaction button.…
If I scroll down to this first post from LinkedIn,…you can see that Dahlia Landon has liked this post.…And if I hover over the Like button,…you see the reactions that I'm speaking of.…So, these reactions are just different ways…to interact with the content.…The next option, in addition to liking…or reacting to a post, is commenting on it.…So, it's really simple.…All I would do is add my comment in the box below here…
Author
Megan Adams
Released
3/8/2018- Define what a Facebook page is and how it works.
- Cite the categories you can select when creating a Facebook page.
- Describe the benefits of adding photos and video to your Facebook page.
- Explain how to add a Facebook like button to your website.
- Differentiate among the different formats for adding photos and videos to your posts.
- Summarize how to create a Facebook milestone.
- Explain how to moderate your Facebook comments.
- Recall the process for setting up a promotion.
- Cite the importance of tracking your Facebook page views.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome45s
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1. Get Started
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What is a Facebook page?3m 11s
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How Facebook pages work5m 12s
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2. Build Your Page
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3. Build Your Audience
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4. Facebook Posts
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5. Advanced Facebook Page Features
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Facebook Live5m 46s
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6. Engage Your Audience
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How Facebook comments work3m 19s
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Moderate Facebook comments5m 13s
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Manage Facebook users2m 5s
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Facebook messages6m 21s
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Create a poll2m 20s
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7. Promote Your Business on Facebook
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Advertise your business4m 21s
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Boost posts7m 13s
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Set up a promotion5m 42s
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Create an offer3m 53s
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8. Understand Facebook Insights and Reports
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What are Facebook Insights?4m 30s
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9. Advanced Page and Mobile Features
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Add page admins on Facebook2m 30s
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Merge two Facebook pages1m 58s
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Conclusion
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Next steps1m 36s
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Video: How Facebook pages work