Writing Ad Copy
With Michael Duquet
Liked by 2,505 users
Duration: 59m
Skill level: Intermediate
Released: 6/6/2016
Course details
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Siti Aishah S
Siti Aishah S
VA Workstream Trainer for GLOW Program at Malaysia Digital Economy Corporation (MDEC)
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David Muhia
David Muhia
Student at Moi University
Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units