From the course: Delivering Video to Facebook Live
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Going live on demand - Facebook Tutorial
From the course: Delivering Video to Facebook Live
Going live on demand
- There are several different ways to go live on Facebook. I'd like to walk you through some of the things to consider with each scenario. First up, is going live on-demand? In other words, whenever you want to. When it comes to going live on-demand, there are a few best practices to consider. First up, if possible, pre-announce. What I mean by this is if you just go live and don't tell anyone, there's going to be a delay in the system. Most people aren't just hanging out on your Facebook page. Now they might be browsing there and looking at another piece of content, so even if they're on the page, it doesn't mean that they're gonna notice that you've gone live. People who follow a page or who have marked you for closer following under their preferences might see that you're live or get a push notification, but there's a bit of a delay, and it might just be a few seconds, or a couple of minutes, but that's an awkward time. So it's important that you tell people in advance when you're…
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Going live on demand4m 3s
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Scheduling a Facebook Live event2m 45s
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Using Business Manager to schedule a live video2m 42s
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Promoting the event in advance organically2m 58s
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Boosting an event in advance with sponsored posts5m 19s
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A checklist before going live3m 13s
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