From the course: Getting the Most out of Video on Facebook
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Getting started with Experiences and Canvas - Facebook Tutorial
From the course: Getting the Most out of Video on Facebook
Getting started with Experiences and Canvas
- If you'd like to make your video more engaging, Facebook offers an interesting platform called Experiences. It allows you to take video and combine it with graphics and other elements to create something that's more akin to a interesting ad. Facebook Experiences offers many options, so let's start to explore them. In order to create an Experience, you'll want to go to your Ads Manager, then choose to create a new campaign. Some campaigns will support the Instant Experiences. For example, traffic does. Then, decide anything else that you want to do as far as if you are going to take advantage of advanced options for A/B tests, or if you're going to optimize the budget. I'll leave this as simply Traffic - Test right now, as I experiment. Now, you can decide where the content goes, and any other options, including the target audience. I'm going to scroll past all of this for now, leaving it as is, and we can tweak it later. Then, from the identity, choose a page that you want to…
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