Join Bobby Owsinski for an in-depth discussion in this video Getting more people to view your posts, part of Facebook for Musicians and Bands.
Facebook uses an algorithm called EdgeRank to determine which items are the most relevant to populate your newsfeed. The more popular the story, the more it will show up on people's newsfeeds. What that means is, you have to optimize your content in order to make sure that it will have a high relevancy, and as a result be seen by more people. It sort of like organic SEO but just for Facebook. What EdgeRank does is personalize Facebook to each reader. So it's possible that many of your friends may not see every post that you make unless you follow the guidelines that keep things interesting.
Just like with blogging, email newsletters or any promotion online, you really have to work it to not only keep the audience you have but to grow it as well. The way EdgeRank works is that it assigns a value to every post based on affinity, weight and time. Affinity is the relationship between the friend and the user. Weight is determined by the type of story, if it contains rich media and any comments it might have. Time is when any action like a comment or a like might have been taken. In order to improve your EdgeRank, you must always be aware of the following.
Post content that's relevant, engaging and timely. Use photos and graphics where possible. Photos are the most valuable and powerful content that you can post, followed by videos and then links. Use time based words, like today. Put your fans in charge occasionally. Ask your fans questions. Let them decide which songs will be the next single or which video they like best, or the album cover artwork. They like to be involved, and the newsfeed algorithm likes it as well. Target your status updates. If you have friends all over the world, most don't need to know about a local or regional gig or release.
Target the appropriate posts as tightly as you can to the area necessary to get the word out. Diversify your content. A combination of how to's, artist and band trivia, breaking news, photos and videos, your third party content keeps it interesting. Keeping these points in mind when posting will increase your EdgeRank score, which will in turn increase the number of people that see your post.
- Understanding Facebook statistics
- Setting up a Facebook fan page
- Posting messages, images, and links
- Scheduling posts
- Trading for likes
- Increasing Facebook engagement
- Getting more people to view your posts
- Using Facebook ads