Join Olivia Uribe-Mutal for an in-depth discussion in this video Free and paid tactics, part of Social Media for Nonprofits.
- If you've decided that you want to embrace YouTube,…here's a few tips that will help you make…the most of your content on the platform.…When adding videos to YouTube,…always add titles, descriptions, and tags.…Correctly including titles, descriptions, and tags…will increase the searchability of your videos.…When you set a thumbnail, use a visually attractive photo.…Use a photo that's worth sharing…on your website, blog, and other platforms.…The thumbnail that you choose will appear everywhere…where you post your YouTube video link.…
Try to always include a call to action…in the text and video.…In addition to free tactics, if you find that video…is an optimum medium for the distribution…of things going on around your organization,…then you might also want to consider paid advertising.…Paid advertising on YouTube is run through Google AdWords,…and involves a similar process.…To set up a campaign, go to youtube.com/yt/advertise.…When you select a video that you want to advertise,…simply add a short descriptive text header,…
Author
Olivia Uribe-Mutal
Released
1/22/2016- Explain how to listen to your audience through social media.
- Recognize the importance of proofreading and testing all the content in your blog before publishing.
- Identify ways in which blogging provides an edge or leverage over many social media platforms.
- Recall the category you must choose for your Facebook page to be able to incorporate a donations button on your page.
- Name the type of campaign you must choose to promote the advertisement of video content you post.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: Free and paid tactics