Free and paid tactics

- If you've decided that you want to embrace YouTube,…here's a few tips that will help you make…the most of your content on the platform.…When adding videos to YouTube,…always add titles, descriptions, and tags.…Correctly including titles, descriptions, and tags…will increase the searchability of your videos.…When you set a thumbnail, use a visually attractive photo.…Use a photo that's worth sharing…on your website, blog, and other platforms.…The thumbnail that you choose will appear everywhere…where you post your YouTube video link.…

Try to always include a call to action…in the text and video.…In addition to free tactics, if you find that video…is an optimum medium for the distribution…of things going on around your organization,…then you might also want to consider paid advertising.…Paid advertising on YouTube is run through Google AdWords,…and involves a similar process.…To set up a campaign, go to youtube.com/yt/advertise.…When you select a video that you want to advertise,…simply add a short descriptive text header,…