Join Matt Bailey for an in-depth discussion in this video First-tier channels: Blogs, part of Building an Integrated Online Marketing Plan.
When we talk about marketing online, I am a firm believer in blogging.…I have seen blogging turn around a company's marketing.…What they have learned from blogging, and the response that they received from…developing a company blog has been nothing short of amazing, and there's a number of…reasons for that. One example of a company that I would of…never recommended a blog was a company called Butler Sheet Metal, based in the…United Kingdom. If they'd of come to me and said we…want to build a company web site and we want a blog, I probably wouldn't of…recommended it. You see, they only had a few people, maybe…four or five people there. But they started blogging as a way of just…communicating what life was like at a metal shop, but ultimately, their…narrative, their message is just what you see there, finding the right guys for the…right job. They talk about some of the funny things…that they see around them in the industrial park.…
Some of the accidents that they see. They talk about the difference between…
- Assessing your resources and budget
- Developing your brand's narrative
- Avoiding mixing mediums
- Marketing via search, email, and blog posts
- Reaching fans on social media
- Integrating video
- Researching the market
- Publishing content
- Reviewing your success
Skill Level Intermediate
1. The Necessity of an Integrated Approach
2. The Four Parts of a Successful Online Marketing Strategy: Narratives and Messages
3. The Four Parts of a Successful Online Marketing Strategy: Evaluate the Best Channel for Your Message
4. The Four Parts of a Successful Online Marketing Strategy: Social Sharing
5. The Four Parts of a Successful Online Marketing Strategy: Planning for Success
6. The Four Parts of a Successful Online Marketing Strategy: Develop a Schedule
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