You can find relevant topics and conversations on Twitter using search or advanced search. This video reviews how to use search on Twitter.
- [Instructor] The primary goal of Search…is to identify conversations people are having.…People talk about all sorts of things on Twitter.…They'll discuss sports, major life events,…news and even vent about a terrible restaurant.…They even talk about products they use.…And with hundreds of millions of tweets…flying around Twitter everyday,…the likelihood someone is having a conversation…that you can add value to is high.…Have you ever been at a coffee shop…and you overheard a conversation…that you could add value to?…Some of us might jump right in.…
We'll hand a business card…and pitch our product or business…and others of us might not be comfortable…with that strategy and we miss out.…Well Twitter is like a giant coffee shop.…Only you can search for the exact conversations…you want to jump into.…And because Twitter is all about having your message seen,…it's only appropriate to send a reply,…a retweet or a mention when you discover a hidden gem.…So we're going to look at two ways to search…for these conversations.…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics